Mobile App Privacy Policy

Privacy Policy Page
Under the new European Legislation for the General Data Protection Regulation (GDPR).
We are very delighted that you have shown interest in our enterprise. Data protection is of a
particularly high priority for the management of The Search Marketing Shop Limited. The use
of the Internet pages of The Search Marketing Shop Limited is possible without any indication
of personal data; however, if a data subject wants to use special enterprise services via our
website, processing of personal data could become necessary. If the processing of personal
data is necessary and there is no statutory basis for such processing, we generally obtain
consent from the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone
number of a data subject shall always be in line with the General Data Protection Regulation
(GDPR), and in accordance with the country-specific data protection regulations applicable to
The Search Marketing Shop Limited. By means of this data protection declaration, our
enterprise would like to inform the general public of the nature, scope, and purpose of the
personal data we collect, use and process. Furthermore, data subjects are informed, by
means of this data protection declaration, of the rights to which they are entitled.
As the controller, The Search Marketing Shop Limited has implemented numerous technical
and organizational measures to ensure the most complete protection of personal data
processed through this website. However, Internet-based data transmissions may in principle
have security gaps, so absolute protection may not be guaranteed. For this reason, every
data subject is free to transfer personal data to us via alternative means, e.g. by telephone.
1. Definitions
The data protection declaration of The Search Marketing Shop Limited is based on the terms
used by the European legislator for the adoption of the General Data Protection Regulation
(GDPR). Our data protection declaration should be legible and understandable for the general
public, as well as our customers and business partners. To ensure this, we would like to first
explain the terminology used.
In this data protection declaration, we use, inter alia, the following terms:
a) Personal data
Personal data means any information relating to an identified or identifiable natural person
(“data subject”). An identifiable natural person is one who can be identified, directly or
indirectly, in particular by reference to an identifier such as a name, an identification number,
location data, an online identifier or to one or more factors specific to the physical,
physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Data subject
Data subject is any identified or identifiable natural person, whose personal data is processed
by the controller responsible for the processing.
c) Processing
Processing is any operation or set of operations which is performed on personal data or on
sets of personal data, whether or not by automated means, such as collection, recording,
organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use,
disclosure by transmission, dissemination or otherwise making available, alignment or
combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their
processing in the future.
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of
personal data to evaluate certain personal aspects relating to a natural person, in particular
to analyse or predict aspects concerning that natural person’s performance at work,
economic situation, health, personal preferences, interests, reliability, behaviour, location or
movements.
f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data
can no longer be attributed to a specific data subject without the use of additional
information, provided that such additional information is kept separately and is subject to
technical and organisational measures to ensure that the personal data are not attributed to
an identified or identifiable natural person.
g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public
authority, agency or other body which, alone or jointly with others, determines the purposes
and means of the processing of personal data; where the purposes and means of such
processing are determined by Union or Member State law, the controller or the specific
criteria for its nomination may be provided for by Union or Member State law.
h) Processor
Processor is a natural or legal person, public authority, agency or other body which processes
personal data on behalf of the controller.
i) Recipient
Recipient is a natural or legal person, public authority, agency or another body, to which the
personal data are disclosed, whether a third party or not. However, public authorities which
may receive personal data in the framework of a particular inquiry in accordance with Union
or Member State law shall not be regarded as recipients; the processing of those data by
those public authorities shall be in compliance with the applicable data protection rules
according to the purposes of the processing.
j) Third party
Third party is a natural or legal person, public authority, agency or body other than the data
subject, controller, processor and persons who, under the direct authority of the controller
or processor, are authorised to process personal data.
k) Consent
Consent of the data subject is any freely given, specific, informed and unambiguous
indication of the data subject’s wishes by which he or she, by a statement or by a clear
affirmative action, signifies agreement to the processing of personal data relating to him or
her.
2. Name and Address of the controller
Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection
laws applicable in Member states of the European Union and other provisions related to data
protection is:
3. Cookies
The Internet pages of the The Search Marketing Shop Limited use cookies. Cookies are text files that
are stored in a computer system via an Internet browser.
Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is
a unique identifier of the cookie. It consists of a character string through which Internet pages and
servers can be assigned to the specific Internet browser in which the cookie was stored. This allows
visited Internet sites and servers to differentiate the individual browser of the dats subject from other
Internet browsers that contain other cookies. A specific Internet browser can be recognized and
identified using the unique cookie ID.
Cucumber Recruitment
175 Broadway, Urmston, Manchester, United Kingdom M41 7NW
0161 509 6097
info@cucumber-recruitment.co.uk
www.cucumber-recruitment.co.uk
Through the use of cookies, The Search Marketing Shop Limited can provide the users of this website
with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimized with the user in
mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of this
recognition is to make it easier for users to utilize our website. The website user that uses cookies,
e.g. does not have to enter access data each time the website is accessed, because this is taken over
by the website, and the cookie is thus stored on the user’s computer system. Another example is the
cookie of a shopping cart in an online shop. The online store remembers the articles that a customer
has placed in the virtual shopping cart via a cookie.
The data subject may, at any time, prevent the setting of cookies through our website by means of a
corresponding setting of the Internet browser used, and may thus permanently deny the setting of
cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or
other software programs. This is possible in all popular Internet browsers. If the data subject
deactivates the setting of cookies in the Internet browser used, not all functions of our website may
be entirely usable.
4. Collection of general data and information
The website of The Search Marketing Shop Limited collects a series of general data and information
when a data subject or automated system calls up the website. This general data and information are
stored in the server log files. Collected may be (1) the browser types and versions used, (2) the
operating system used by the accessing system, (3) the website from which an accessing system
reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the
Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the
accessing system, and (8) any other similar data and information that may be used in the event of
attacks on our information technology systems.
When using these general data and information, The Search Marketing Shop Limited does not draw
any conclusions about the data subject. Rather, this information is needed to (1) deliver the content
of our website correctly, (2) optimize the content of our website as well as its advertisement, (3)
ensure the long-term viability of our information technology systems and website technology, and (4)
provide law enforcement authorities with the information necessary for criminal prosecution in case
of a cyber-attack. Therefore, The Search Marketing Shop Limited analyzes anonymously collected data
and information statistically, with the aim of increasing the data protection and data security of our
enterprise, and to ensure an optimal level of protection for the personal data we process. The
anonymous data of the server log files are stored separately from all personal data provided by a data
subject.
5. Registration on our website
The data subject has the possibility to register on the website of the controller with the indication of
personal data. Which personal data are transmitted to the controller is determined by the respective
input mask used for the registration. The personal data entered by the data subject are collected and
stored exclusively for internal use by the controller, and for his own purposes. The controller may
request transfer to one or more processors (e.g. a parcel service) that also uses personal data for an
internal purpose which is attributable to the controller.
By registering on the website of the controller, the IP address—assigned by the Internet service
provider (ISP) and used by the data subject—date, and time of the registration are also stored. The
storage of this data takes place against the background that this is the only way to prevent the misuse
of our services, and, if necessary, to make it possible to investigate committed offenses. Insofar, the
storage of this data is necessary to secure the controller.
The registration of the data subject, with the voluntary indication of personal data, is intended to
enable the controller to offer the data subject contents or services that may only be offered to
registered users due to the nature of the matter in question. Registered persons are free to change
the personal data specified during the registration at any time, or to have them completely deleted
from the data stock of the controller.
The data controller shall, at any time, provide information upon request to each data subject as to
what personal data are stored about the data subject. In addition, the data controller shall correct or
erase personal data at the request or indication of the data subject, insofar as there are no statutory
storage obligations. The entirety of the controller’s employees are available to the data subject in this
respect as contact persons.
6. Subscription to our newsletters
On the website of The Search Marketing Shop Limited, users are given the opportunity to subscribe to
our enterprise’s newsletter. The input mask used for this purpose determines what personal data are
transmitted, as well as when the newsletter is ordered from the controller.
The Search Marketing Shop Limited informs its customers and business partners regularly by means
of a newsletter about enterprise offers. The enterprise’s newsletter may only be received by the data
subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the
newsletter shipping. A confirmation e-mail will be sent to the e-mail address registered by a data
subject for the first time for newsletter shipping, for legal reasons, in the double opt-in procedure.
This confirmation e-mail is used to prove whether the owner of the e-mail address as the data subject
is authorized to receive the newsletter.
During the registration for the newsletter, we also store the IP address of the computer system
assigned by the Internet service provider (ISP) and used by the data subject at the time of the
registration, as well as the date and time of the registration. The collection of this data is necessary in
order to understand the (possible) misuse of the e-mail address of a data subject at a later date, and it
therefore serves the aim of the legal protection of the controller.
The personal data collected as part of a registration for the newsletter will only be used to send our
newsletter. In addition, subscribers to the newsletter may be informed by e-mail, as long as this is
necessary for the operation of the newsletter service or a registration in question, as this could be the
case in the event of modifications to the newsletter offer, or in the event of a change in technical
circumstances. There will be no transfer of personal data collected by the newsletter service to third
parties. The subscription to our newsletter may be terminated by the data subject at any time. The
consent to the storage of personal data, which the data subject has given for shipping the newsletter,
may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found
in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the
website of the controller, or to communicate this to the controller in a different way.
7. Newsletter-Tracking
The newsletter of The Search Marketing Shop Limited contains so-called tracking pixels. A tracking
pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log
file recording and analysis. This allows a statistical analysis of the success or failure of online
marketing campaigns. Based on the embedded tracking pixel, The Search Marketing Shop Limited
may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called
up by data subjects.
Such personal data collected in the tracking pixels contained in the newsletters are stored and
analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the
content of future newsletters even better to the interests of the data subject. These personal data
will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective
separate declaration of consent issued by means of the double-opt-in procedure. After a revocation,
these personal data will be deleted by the controller. The Search Marketing Shop Limited
automatically regards a withdrawal from the receipt of the newsletter as a revocation.
8. Contact possibility via the website
The website of The Search Marketing Shop Limited contains information that enables a quick
electronic contact to our enterprise, as well as direct communication with us, which also includes a
general address of the so-called electronic mail (e-mail address). If a data subject contacts the
controller by e-mail or via a contact form, the personal data transmitted by the data subject are
automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the
data controller are stored for the purpose of processing or contacting the data subject. There is no
transfer of this personal data to third parties.
9. Comments function in the blog on the website
The Search Marketing Shop Limited offers users the possibility to leave individual comments on
individual blog contributions on a blog, which is on the website of the controller. A blog is a webbased, publicly-accessible portal, through which one or more people called bloggers or web-bloggers
may post articles or write down thoughts in so-called blogposts. Blogposts may usually be commented
by third parties.
If a data subject leaves a comment on the blog published on this website, the comments made by the
data subject are also stored and published, as well as information on the date of the commentary and
on the user’s (pseudonym) chosen by the data subject. In addition, the IP address assigned by the
Internet service provider (ISP) to the data subject is also logged. This storage of the IP address takes
place for security reasons, and in case the data subject violates the rights of third parties, or posts
illegal content through a given comment. The storage of these personal data is, therefore, in the own
interest of the data controller, so that he can exculpate in the event of an infringement. This collected
personal data will not be passed to third parties, unless such a transfer is required by law or serves
the aim of the defense of the data controller.
10. Subscription to comments in the blog on the website
The comments made in the blog of The Search Marketing Shop Limited may be subscribed to by third
parties. In particular, there is the possibility that a commenter subscribes to the comments following
his comments on a particular blog post.
If a data subject decides to subscribe to the option, the controller will send an automatic confirmation
e-mail to check the double opt-in procedure as to whether the owner of the specified e-mail address
decided in favor of this option. The option to subscribe to comments may be terminated at any time.
11. Routine erasure and blocking of personal data
The data controller shall process and store the personal data of the data subject only for the period
necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or
other legislators in laws or regulations to which the controller is subject to.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or
another competent legislator expires, the personal data are routinely blocked or erased in accordance
with legal requirements.
12. Rights of the data subject
a) Right of confirmation
Each data subject shall have the right granted by the European legislator to obtain from the controller
the confirmation as to whether or not personal data concerning him or her are being processed. If a
data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact
any employee of the controller.
b) Right of access
Each data subject shall have the right granted by the European legislator to obtain from the controller
free information about his or her personal data stored at any time and a copy of this information.
Furthermore, the European directives and regulations grant the data subject access to the following
information:
• the purposes of the processing;
• the categories of personal data concerned;
• the recipients or categories of recipients to whom the personal data have been or will be
disclosed, in particular recipients in third countries or international organisations;
• where possible, the envisaged period for which the personal data will be stored, or, if not
possible, the criteria used to determine that period;
• the existence of the right to request from the controller rectification or erasure of personal
data, or restriction of processing of personal data concerning the data subject, or to object to
such processing;
• the existence of the right to lodge a complaint with a supervisory authority;
• where the personal data are not collected from the data subject, any available information as
to their source;
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of
the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the
significance and envisaged consequences of such processing for the data subject.
Furthermore, the data subject shall have a right to obtain information as to whether personal data
are transferred to a third country or to an international organisation. Where this is the case, the data
subject shall have the right to be informed of the appropriate safeguards relating to the transfer.
If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any
employee of the controller.
c) Right to rectification
Each data subject shall have the right granted by the European legislator to obtain from the controller
without undue delay the rectification of inaccurate personal data concerning him or her. Taking into
account the purposes of the processing, the data subject shall have the right to have incomplete
personal data completed, including by means of providing a supplementary statement.
If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any
employee of the controller.
d) Right to erasure (Right to be forgotten)
Each data subject shall have the right granted by the European legislator to obtain from the controller
the erasure of personal data concerning him or her without undue delay, and the controller shall have
the obligation to erase personal data without undue delay where one of the following grounds
applies, as long as the processing is not necessary:
The personal data are no longer necessary in relation to the purposes for which they were collected
or otherwise processed.
The data subject withdraws consent to which the processing is based according to point (a) of Article
6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for
the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no
overriding legitimate grounds for the processing, or the data subject objects to the processing
pursuant to Article 21(2) of the GDPR.
The personal data have been unlawfully processed.
The personal data must be erased for compliance with a legal obligation in Union or Member State
law to which the controller is subject.
The personal data have been collected in relation to the offer of information society services referred
to in Article 8(1) of the GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of
personal data stored by The Search Marketing Shop Limited, he or she may, at any time, contact any
employee of the controller. An employee of The Search Marketing Shop Limited shall promptly ensure
that the erasure request is complied with immediately.
Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase
the personal data, the controller, taking account of available technology and the cost of
implementation, shall take reasonable steps, including technical measures, to inform other controllers
processing the personal data that the data subject has requested erasure by such controllers of any
links to, or copy or replication of, those personal data, as far as processing is not required. The
employees of The Search Marketing Shop Limited will arrange the necessary measures in individual
cases.
e) Right of restriction of processing
Each data subject shall have the right granted by the European legislator to obtain from the controller
restriction of processing where one of the following applies:
The accuracy of the personal data is contested by the data subject, for a period enabling the
controller to verify the accuracy of the personal data.
The processing is unlawful and the data subject opposes the erasure of the personal data and
requests instead the restriction of their use instead.
The controller no longer needs the personal data for the purposes of the processing, but they are
required by the data subject for the establishment, exercise or defence of legal claims.
The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the
verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of
the processing of personal data stored by The Search Marketing Shop Limited, he or she may at any
time contact any employee of the controller. The employee of The Search Marketing Shop Limited will
arrange the restriction of the processing.
f) Right to data portability
Each data subject shall have the right granted by the European legislator, to receive the personal data
concerning him or her, which was provided to a controller, in a structured, commonly used and
machine-readable format. He or she shall have the right to transmit those data to another controller
without hindrance from the controller to which the personal data have been provided, as long as the
processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article
9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the
processing is carried out by automated means, as long as the processing is not necessary for the
performance of a task carried out in the public interest or in the exercise of official authority vested in
the controller.
Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR,
the data subject shall have the right to have personal data transmitted directly from one controller to
another, where technically feasible and when doing so does not adversely affect the rights and
freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact any employee
of The Search Marketing Shop Limited.
g) Right to object
Each data subject shall have the right granted by the European legislator to object, on grounds
relating to his or her particular situation, at any time, to processing of personal data concerning him
or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based
on these provisions.
The The Search Marketing Shop Limited shall no longer process the personal data in the event of the
objection, unless we can demonstrate compelling legitimate grounds for the processing which
override the interests, rights and freedoms of the data subject, or for the establishment, exercise or
defence of legal claims.
If The Search Marketing Shop Limited processes personal data for direct marketing purposes, the data
subject shall have the right to object at any time to processing of personal data concerning him or her
for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If
the data subject objects to The Search Marketing Shop Limited to the processing for direct marketing
purposes, The Search Marketing Shop Limited will no longer process the personal data for these
purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to
object to processing of personal data concerning him or her by The Search Marketing Shop Limited
for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the
GDPR, unless the processing is necessary for the performance of a task carried out for reasons of
public interest.
In order to exercise the right to object, the data subject may contact any employee The Search
Marketing Shop Limited. In addition, the data subject is free in the context of the use of information
society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by
automated means using technical specifications.
h) Automated individual decision-making, including profiling
Each data subject shall have the right granted by the European legislator not to be subject to a
decision based solely on automated processing, including profiling, which produces legal effects
concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is
necessary for entering into, or the performance of, a contract between the data subject and a data
controller, or (2) is not authorised by Union or Member State law to which the controller is subject
and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and
legitimate interests, or (3) is not based on the data subject’s explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data
subject and a data controller, or (2) it is based on the data subject’s explicit consent, The Search
Marketing Shop Limited shall implement suitable measures to safeguard the data subject’s rights and
freedoms and legitimate interests, at least the right to obtain human intervention on the part of the
controller, to express his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning automated individual decision-making, he
or she may, at any time, contact any employee of The Search Marketing Shop Limited.
i) Right to withdraw data protection consent
Each data subject shall have the right granted by the European legislator to withdraw his or her
consent to processing of his or her personal data at any time.
If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time,
contact any employee of The Search Marketing Shop Limited.
j) Data breaches
We will report any data breach of this website’s database or the database(s) of any of our third party
data processors to any and all relevant persons and authorities within 72 hours of the breach if it is
apparent that personal data stored in an identifiable manner has been stolen.
13. Data protection for applications and the application
procedures
The data controller shall collect and process the personal data of applicants for the purpose of the
processing of the application procedure. The processing may also be carried out electronically. This is
the case, in particular, if an applicant submits corresponding application documents by e-mail or by
means of a web form on the website to the controller. If the data controller concludes an
employment contract with an applicant, the submitted data will be stored for the purpose of
processing the employment relationship in compliance with legal requirements. If no employment
contract is concluded with the applicant by the controller, the application documents shall be
automatically erased two months after notification of the refusal decision, provided that no other
legitimate interests of the controller are opposed to the erasure. Other legitimate interest in this
relation is, e.g. a burden of proof in a procedure under the General Equal Treatment Act (AGG).
14. Data protection provisions about the application and use
of Facebook
On this website, the controller has integrated components of the enterprise Facebook. Facebook is a
social network.
A social network is a place for social meetings on the Internet, an online community, which usually
allows users to communicate with each other and interact in a virtual space. A social network may
serve as a platform for the exchange of opinions and experiences, or enable the Internet community
to provide personal or business-related information. Facebook allows social network users to include
the creation of private profiles, upload photos, and network through friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United
States. If a person lives outside of the United States or Canada, the controller is the Facebook Ireland
Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With each call-up to one of the individual pages of this Internet website, which is operated by the
controller and into which a Facebook component (Facebook plug-ins) was integrated, the web
browser on the information technology system of the data subject is automatically prompted to
download display of the corresponding Facebook component from Facebook through the Facebook
component. An overview of all the Facebook Plug-ins may be accessed under
https://developers.facebook.com/docs/plugins/. During the course of this technical procedure,
Facebook is made aware of what specific sub-site of our website was visited by the data subject.
If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to
our website by the data subject—and for the entire duration of their stay on our Internet site—which
specific sub-site of our Internet page was visited by the data subject. This information is collected
through the Facebook component and associated with the respective Facebook account of the data
subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g. the
“Like” button, or if the data subject submits a comment, then Facebook matches this information
with the personal Facebook user account of the data subject and stores the personal data.
Facebook always receives, through the Facebook component, information about a visit to our website
by the data subject, whenever the data subject is logged in at the same time on Facebook during the
time of the call-up to our website. This occurs regardless of whether the data subject clicks on the
Facebook component or not. If such a transmission of information to Facebook is not desirable for the
data subject, then he or she may prevent this by logging off from their Facebook account before a
call-up to our website is made.
The data protection guideline published by Facebook, which is available at
https://facebook.com/about/privacy/, provides information about the collection, processing and use
of personal data by Facebook. In addition, it is explained there what setting options Facebook offers
to protect the privacy of the data subject. In addition, different configuration options are made
available to allow the elimination of data transmission to Facebook. These applications may be used
by the data subject to eliminate a data transmission to Facebook.
15. Data protection provisions about the application and use
of Google AdSense
On this website, the controller has integrated Google AdSense. Google AdSense is an online service
which allows the placement of advertising on third-party sites. Google AdSense is based on an
algorithm that selects advertisements displayed on third-party sites to match with the content of the
respective third-party site. Google AdSense allows an interest-based targeting of the Internet user,
which is implemented by means of generating individual user profiles.
The operating company of Google’s AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy,
Mountain View, CA 94043-1351, United States.
The purpose of Google’s AdSense component is the integration of advertisements on our website.
Google AdSense places a cookie on the information technology system of the data subject. The
definition of cookies is explained above. With the setting of the cookie, Alphabet Inc. is enabled to
analyze the use of our website. With each call-up to one of the individual pages of this Internet site,
which is operated by the controller and into which a Google AdSense component is integrated, the
Internet browser on the information technology system of the data subject will automatically submit
data through the Google AdSense component for the purpose of online advertising and the
settlement of commissions to Alphabet Inc. During the course of this technical procedure, the
enterprise Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject,
which serves Alphabet Inc., inter alia, to understand the origin of visitors and clicks and subsequently
create commission settlements.
The data subject may, as stated above, prevent the setting of cookies through our website at any time
by means of a corresponding adjustment of the web browser used and thus permanently deny the
setting of cookies. Such an adjustment to the Internet browser used would also prevent Alphabet Inc.
from setting a cookie on the information technology system of the data subject. Additionally, cookies
already in use by Alphabet Inc. may be deleted at any time via a web browser or other software
programs.
Furthermore, Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature
graphic that is embedded in web pages to enable a log file recording and a log file analysis through
which a statistical analysis may be performed. Based on the embedded tracking pixels, Alphabet Inc. is
able to determine if and when a website was opened by a data subject, and which links were clicked
on by the data subject. Tracking pixels serve, inter alia, to analyze the flow of visitors on a website.
Through Google AdSense, personal data and information—which also includes the IP address, and is
necessary for the collection and accounting of the displayed advertisements—is transmitted to
Alphabet Inc. in the United States of America. These personal data will be stored and processed in the
United States of America. The Alphabet Inc. may disclose the collected personal data through this
technical procedure to third parties.
Google AdSense is further explained under the following link
https://www.google.com/intl/en/adsense/start/.
16. Data protection provisions about the application and use
of Google Analytics (with anonymization function)
On this website, the controller has integrated the component of Google Analytics (with the
anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection,
gathering, and analysis of data about the behavior of visitors to websites. A web analysis service
collects, inter alia, data about the website from which a person has come (the so-called referrer),
which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web
analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit
analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain
View, CA 94043-1351, United States.
For the web analytics through Google Analytics the controller uses the application “_gat.
_anonymizeIp”. By means of this application the IP address of the Internet connection of the data
subject is abridged by Google and anonymised when accessing our websites from a Member State of
the European Union or another Contracting State to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses
the collected data and information, inter alia, to evaluate the use of our website and to provide online
reports, which show the activities on our websites, and to provide other services concerning the use
of our Internet site for us.
Google Analytics places a cookie on the information technology system of the data subject. The
definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyze
the use of our website. With each call-up to one of the individual pages of this Internet site, which is
operated by the controller and into which a Google Analytics component was integrated, the Internet
browser on the information technology system of the data subject will automatically submit data
through the Google Analytics component for the purpose of online advertising and the settlement of
commissions to Google. During the course of this technical procedure, the enterprise Google gains
knowledge of personal information, such as the IP address of the data subject, which serves Google,
inter alia, to understand the origin of visitors and clicks, and subsequently create commission
settlements.
The cookie is used to store personal information, such as the access time, the location from which the
access was made, and the frequency of visits of our website by the data subject. With each visit to our
Internet site, such personal data, including the IP address of the Internet access used by the data
subject, will be transmitted to Google in the United States of America. These personal data are stored
by Google in the United States of America. Google may pass these personal data collected through
the technical procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time
by means of a corresponding adjustment of the web browser used and thus permanently deny the
setting of cookies. Such an adjustment to the Internet browser used would also prevent Google
Analytics from setting a cookie on the information technology system of the data subject. In addition,
cookies already in use by Google Analytics may be deleted at any time via a web browser or other
software programs.
In addition, the data subject has the possibility of objecting to a collection of data that are generated
by Google Analytics, which is related to the use of this website, as well as the processing of this data
by Google and the chance to preclude any such. For this purpose, the data subject must download a
browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This browser
add-on tells Google Analytics through a JavaScript, that any data and information about the visits of
Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is
considered an objection by Google. If the information technology system of the data subject is later
deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to
disable Google Analytics. If the browser add-on was uninstalled by the data subject or any other
person who is attributable to their sphere of competence, or is disabled, it is possible to execute the
reinstallation or reactivation of the browser add-ons.
Further information and the applicable data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/ and under
http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the
following Link https://www.google.com/analytics/.
17. Data protection provisions about the application and use
of Google Remarketing
On this website, the controller has integrated Google Remarketing services. Google Remarketing is a
feature of Google AdWords, which allows an enterprise to display advertising to Internet users who
have previously resided on the enterprise’s Internet site. The integration of Google Remarketing
therefore allows an enterprise to create user-based advertising and thus shows relevant
advertisements to interested Internet users.
The operating company of the Google Remarketing services is the Google Inc., 1600 Amphitheatre
Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google
Remarketing allows us to display ads on the Google network or on other websites, which are based on
individual needs and matched to the interests of Internet users.
Google Remarketing sets a cookie on the information technology system of the data subject. The
definition of cookies is explained above. With the setting of the cookie, Google enables a recognition
of the visitor of our website if he calls up consecutive web pages, which are also a member of the
Google advertising network. With each call-up to an Internet site on which the service has been
integrated by Google Remarketing, the web browser of the data subject identifies automatically with
Google. During the course of this technical procedure, Google receives personal information, such as
the IP address or the surfing behaviour of the user, which Google uses, inter alia, for the insertion of
interest relevant advertising.
The cookie is used to store personal information, e.g. the Internet pages visited by the data subject.
Each time we visit our Internet pages, personal data, including the IP address of the Internet access
used by the data subject, is transmitted to Google in the United States of America. These personal
data are stored by Google in the United States of America. Google may pass these personal data
collected through the technical procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time
by means of a corresponding adjustment of the web browser used and thus permanently deny the
setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from
setting a cookie on the information technology system of the data subject. In addition, cookies
already in use by Google may be deleted at any time via a web browser or other software programs.
In addition, the data subject has the possibility of objecting to the interest-based advertising by
Google. For this purpose, the data subject must call up the link to www.google.com/settings/ads and
make the desired settings on each Internet browser used by the data subject.
Further information and the actual data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/.
18. Data protection provisions about the application and use
of Google+
On this website, the controller has integrated the Google+ button as a component. Google+ is a socalled social network. A social network is a social meeting place on the Internet, an online community,
which usually allows users to communicate with each other and interact in a virtual space. A social
network may serve as a platform for the exchange of opinions and experiences, or enable the Internet
community to provide personal or business-related information. Google+ allows users of the social
network to include the creation of private profiles, upload photos and network through friend
requests.
The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA
94043-1351, UNITED STATES.
With each call-up to one of the individual pages of this website, which is operated by the controller
and on which a Google+ button has been integrated, the Internet browser on the information
technology system of the data subject automatically downloads a display of the corresponding
Google+ button of Google through the respective Google+ button component. During the course of
this technical procedure, Google is made aware of what specific sub-page of our website was visited
by the data subject. More detailed information about Google+ is available under
https://developers.google.com/+/.
If the data subject is logged in at the same time to Google+, Google recognizes with each call-up to
our website by the data subject and for the entire duration of his or her stay on our Internet site,
which specific sub-pages of our Internet page were visited by the data subject. This information is
collected through the Google+ button and Google matches this with the respective Google+ account
associated with the data subject.
If the data subject clicks on the Google+ button integrated on our website and thus gives a Google+ 1
recommendation, then Google assigns this information to the personal Google+ user account of the
data subject and stores the personal data. Google stores the Google+ 1 recommendation of the data
subject, making it publicly available in accordance with the terms and conditions accepted by the data
subject in this regard. Subsequently, a Google+ 1 recommendation given by the data subject on this
website together with other personal data, such as the Google+ account name used by the data
subject and the stored photo, is stored and processed on other Google services, such as searchengine results of the Google search engine, the Google account of the data subject or in other places,
e.g. on Internet pages, or in relation to advertisements. Google is also able to link the visit to this
website with other personal data stored on Google. Google further records this personal information
with the purpose of improving or optimizing the various Google services.
Through the Google+ button, Google receives information that the data subject visited our website, if
the data subject at the time of the call-up to our website is logged in to Google+. This occurs
regardless of whether the data subject clicks or doesn’t click on the Google+ button.
If the data subject does not wish to transmit personal data to Google, he or she may prevent such
transmission by logging out of his Google+ account before calling up our website.
Further information and the data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/. More references from Google about the Google+ 1
button may be obtained under https://developers.google.com/+/web/buttons-policy.
19. Data protection provisions about the application and use
of Google-AdWords
On this website, the controller has integrated Google AdWords. Google AdWords is a service for
Internet advertising that allows the advertiser to place ads in Google search engine results and the
Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords
with the help of which an ad on Google’s search results only then displayed, when the user utilizes the
search engine to retrieve a keyword-relevant search result. In the Google Advertising Network, the
ads are distributed on relevant web pages using an automatic algorithm, taking into account the
previously defined keywords.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View,
CA 94043-1351, UNITED STATES.
The purpose of Google AdWords is the promotion of our website by the inclusion of relevant
advertising on the websites of third parties and in the search engine results of the search engine
Google and an insertion of third-party advertising on our website.
If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information
technology system of the data subject through Google. The definition of cookies is explained above. A
conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the
cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e.g, the
shopping cart from an online shop system, were called up on our website. Through the conversion
cookie, both Google and the controller can understand whether a person who reached an AdWords
ad on our website generated sales, that is, executed or canceled a sale of goods.
The data and information collected through the use of the conversion cookie is used by Google to
create visit statistics for our website. These visit statistics are used in order to determine the total
number of users who have been served through AdWords ads to ascertain the success or failure of
each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other
Google AdWords advertisers receive information from Google that could identify the data subject.
The conversion cookie stores personal information, e.g. the Internet pages visited by the data subject.
Each time we visit our Internet pages, personal data, including the IP address of the Internet access
used by the data subject, is transmitted to Google in the United States of America. These personal
data are stored by Google in the United States of America. Google may pass these personal data
collected through the technical procedure to third parties.
The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by
means of a corresponding setting of the Internet browser used and thus permanently deny the
setting of cookies. Such a setting of the Internet browser used would also prevent Google from
placing a conversion cookie on the information technology system of the data subject. In addition, a
cookie set by Google AdWords may be deleted at any time via the Internet browser or other software
programs.
The data subject has a possibility of objecting to the interest based advertisement of Google.
Therefore, the data subject must access from each of the browsers in use the link
www.google.com/settings/ads and set the desired settings.
Further information and the applicable data protection provisions of Google may be retrieved under
https://www.google.com/intl/en/policies/privacy/.
20. Data protection provisions about the application and use
of Instagram
On this website, the controller has integrated components of the service Instagram. Instagram is a
service that may be qualified as an audiovisual platform, which allows users to share photos and
videos, as well as disseminate such data in other social networks.
The operating company of the services offered by Instagram is Instagram LLC, 1 Hacker Way, Building
14 First Floor, Menlo Park, CA, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by the
controller and on which an Instagram component (Insta button) was integrated, the Internet browser
on the information technology system of the data subject is automatically prompted to the download
of a display of the corresponding Instagram component of Instagram. During the course of this
technical procedure, Instagram becomes aware of what specific sub-page of our website was visited
by the data subject.
If the data subject is logged in at the same time on Instagram, Instagram detects with every call-up to
our website by the data subject—and for the entire duration of their stay on our Internet site—which
specific sub-page of our Internet page was visited by the data subject. This information is collected
through the Instagram component and is associated with the respective Instagram account of the
data subject. If the data subject clicks on one of the Instagram buttons integrated on our website,
then Instagram matches this information with the personal Instagram user account of the data
subject and stores the personal data.
Instagram receives information via the Instagram component that the data subject has visited our
website provided that the data subject is logged in at Instagram at the time of the call to our website.
This occurs regardless of whether the person clicks on the Instagram button or not. If such a
transmission of information to Instagram is not desirable for the data subject, then he or she can
prevent this by logging off from their Instagram account before a call-up to our website is made.
Further information and the applicable data protection provisions of Instagram may be retrieved
under https://help.instagram.com/155833707900388 and
https://www.instagram.com/about/legal/privacy/.
21. Data protection provisions about the application and use
of LinkedIn
The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is a
web-based social network that enables users with existing business contacts to connect and to make
new business contacts. Over 400 million registered people in more than 200 countries use LinkedIn.
Thus, LinkedIn is currently the largest platform for business contacts and one of the most visited
websites in the world.
The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA
94043, UNITED STATES. For privacy matters outside of the UNITED STATES LinkedIn Ireland, Privacy
Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.
With each call-up to one of the individual pages of this Internet site, which is operated by the
controller and on which a LinkedIn component (LinkedIn plug-in) was integrated, the Internet browser
on the information technology system of the data subject is automatically prompted to the download
of a display of the corresponding LinkedIn component of LinkedIn. Further information about the
LinkedIn plug-in may be accessed under https://developer.linkedin.com/plugins. During the course of
this technical procedure, LinkedIn gains knowledge of what specific sub-page of our website was
visited by the data subject.
If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with every call-up to our
website by the data subject—and for the entire duration of their stay on our Internet site—which
specific sub-page of our Internet page was visited by the data subject. This information is collected
through the LinkedIn component and associated with the respective LinkedIn account of the data
subject. If the data subject clicks on one of the LinkedIn buttons integrated on our website, then
LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores
the personal data.
LinkedIn receives information via the LinkedIn component that the data subject has visited our
website, provided that the data subject is logged in at LinkedIn at the time of the call-up to our
website. This occurs regardless of whether the person clicks on the LinkedIn button or not. If such a
transmission of information to LinkedIn is not desirable for the data subject, then he or she may
prevent this by logging off from their LinkedIn account before a call-up to our website is made.
LinkedIn provides under https://www.linkedin.com/psettings/guest-controls the possibility to
unsubscribe from e-mail messages, SMS messages and targeted ads, as well as the ability to manage
ad settings. LinkedIn also uses affiliates such as Eire, Google Analytics, BlueKai, DoubleClick, Nielsen,
Comscore, Eloqua, and Lotame. The setting of such cookies may be denied under
https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy for LinkedIn is available
under https://www.linkedin.com/legal/privacy-policy. The LinkedIn Cookie Policy is available under
https://www.linkedin.com/legal/cookie-policy.
22. Data protection provisions about the application and use
of Twitter
On this website, the controller has integrated components of Twitter. Twitter is a multilingual,
publicly-accessible microblogging service on which users may publish and spread so-called ‘tweets,’
e.g. short messages, which are limited to 140 characters. These short messages are available for
everyone, including those who are not logged on to Twitter. The tweets are also displayed to so-called
followers of the respective user. Followers are other Twitter users who follow a user’s tweets.
Furthermore, Twitter allows you to address a wide audience via hashtags, links or retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA
94103, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by the
controller and on which a Twitter component (Twitter button) was integrated, the Internet browser
on the information technology system of the data subject is automatically prompted to download a
display of the corresponding Twitter component of Twitter. Further information about the Twitter
buttons is available under https://about.twitter.com/de/resources/buttons. During the course of this
technical procedure, Twitter gains knowledge of what specific sub-page of our website was visited by
the data subject. The purpose of the integration of the Twitter component is a retransmission of the
contents of this website to allow our users to introduce this web page to the digital world and
increase our visitor numbers.
If the data subject is logged in at the same time on Twitter, Twitter detects with every call-up to our
website by the data subject and for the entire duration of their stay on our Internet site which specific
sub-page of our Internet page was visited by the data subject. This information is collected through
the Twitter component and associated with the respective Twitter account of the data subject. If the
data subject clicks on one of the Twitter buttons integrated on our website, then Twitter assigns this
information to the personal Twitter user account of the data subject and stores the personal data.
Twitter receives information via the Twitter component that the data subject has visited our website,
provided that the data subject is logged in on Twitter at the time of the call-up to our website. This
occurs regardless of whether the person clicks on the Twitter component or not. If such a
transmission of information to Twitter is not desirable for the data subject, then he or she may
prevent this by logging off from their Twitter account before a call-up to our website is made.
The applicable data protection provisions of Twitter may be accessed under
https://twitter.com/privacy?lang=en.
Data protection provisions about the application and use of
YouTube
On this website, the controller has integrated components of YouTube. YouTube is an Internet video
portal that enables video publishers to set video clips and other users free of charge, which also
provides free viewing, review and commenting on them. YouTube allows you to publish all kinds of
videos, so you can access both full movies and TV broadcasts, as well as music videos, trailers, and
videos made by users via the Internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, UNITED
STATES. The YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA
94043-1351, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by the
controller and on which a YouTube component (YouTube video) was integrated, the Internet browser
on the information technology system of the data subject is automatically prompted to download a
display of the corresponding YouTube component. Further information about YouTube may be
obtained under https://www.youtube.com/yt/about/en/. During the course of this technical
procedure, YouTube and Google gain knowledge of what specific sub-page of our website was visited
by the data subject.
If the data subject is logged in on YouTube, YouTube recognizes with each call-up to a sub-page that
contains a YouTube video, which specific sub-page of our Internet site was visited by the data subject.
This information is collected by YouTube and Google and assigned to the respective YouTube account
of the data subject.
YouTube and Google will receive information through the YouTube component that the data subject
has visited our website, if the data subject at the time of the call to our website is logged in on
YouTube; this occurs regardless of whether the person clicks on a YouTube video or not. If such a
transmission of this information to YouTube and Google is not desirable for the data subject, the
delivery may be prevented if the data subject logs off from their own YouTube account before a callup to our website is made.
YouTube’s data protection provisions, available at https://www.google.com/intl/en/policies/privacy/,
provide information about the collection, processing and use of personal data by YouTube and
Google.
24. Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for
a specific processing purpose. If the processing of personal data is necessary for the performance of a
contract to which the data subject is party, as is the case, for example, when processing operations
are necessary for the supply of goods or to provide any other service, the processing is based on
Article 6(1) lit. b GDPR. The same applies to such processing operations which are necessary for
carrying out pre-contractual measures, for example in the case of inquiries concerning our products
or services. Is our company subject to a legal obligation by which processing of personal data is
required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c GDPR.
In rare cases, the processing of personal data may be necessary to protect the vital interests of the
data subject or of another natural person. This would be the case, for example, if a visitor were
injured in our company and his name, age, health insurance data or other vital information would
have to be passed on to a doctor, hospital or other third party. Then the processing would be based
on Art. 6(1) lit. d GDPR.
Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for
processing operations which are not covered by any of the abovementioned legal grounds, if
processing is necessary for the purposes of the legitimate interests pursued by our company or by a
third party, except where such interests are overridden by the interests or fundamental rights and
freedoms of the data subject which require protection of personal data. Such processing operations
are particularly permissible because they have been specifically mentioned by the European
legislator. He considered that a legitimate interest could be assumed if the data subject is a client of
the controller (Recital 47 Sentence 2 GDPR).
25. The legitimate interests pursued by the controller or by a
third party
Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate interest is to
carry out our business in favour of the well-being of all our employees and the shareholders.
26. Period for which the personal data will be stored
The criteria used to determine the period of storage of personal data is the respective statutory
retention period. After expiration of that period, the corresponding data is routinely deleted, as long
as it is no longer necessary for the fulfilment of the contract or the initiation of a contract.
26a. In the case of test results, the data will be stored with encryption for a period of no longer than 2 years, at which point it will be deleted.
27. Provision of personal data as statutory or contractual
requirement; Requirement necessary to enter into a contract;
Obligation of the data subject to provide the personal data;
possible consequences of failure to provide such data
We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also
result from contractual provisions (e.g. information on the contractual partner).
Sometimes it may be necessary to conclude a contract that the data subject provides us with personal
data, which must subsequently be processed by us. The data subject is, for example, obliged to
provide us with personal data when our company signs a contract with him or her. The non-provision
of the personal data would have the consequence that the contract with the data subject could not
be concluded.
Before personal data is provided by the data subject, the data subject must contact any employee.
The employee clarifies to the data subject whether the provision of the personal data is required by
law or contract or is necessary for the conclusion of the contract, whether there is an obligation to
provide the personal data and the consequences of non-provision of the personal data.
28. Changes to our Privacy Policy
This privacy policy may change from time to time inline with legislation or industry developments. We
will not explicitly inform our clients or website users of these changes. Instead, we recommend that
you check this page occasionally for any policy changes. Specific policy changes and updates are
mentioned in the change log below